Search Engine #8. Naver

 

Introducing Naver, the eighth most successful search engine in the world with a 0.13 percent market share.

This popular Korean search engine holds 75 percent of the market share in South Korea. As a result, it’s often referred to as “The Google of South Korea.”

Naver began in 1999 as the first web portal in Korea to develop and use its own search engine. Today, the Naver corporation provides a multitude of services, such as an email client, encyclopedia, children’s search engine, and news web portal.

As popular as the search engine is in South Korea, it seems unlikely that the search engine will grow internationally in the near future.

Search Engine #9. AOL

Worldwide Search Engine Market Share: 0.06%

AOL currently holds just 0.06 percent of the world’s search engine market share. This is surprising when you consider that AOL was once an internet trailblazer.

AOL – short for “America Online” – first came into existence way back in 1985.

The web portal and online service provider based in New York City was one of the early pioneers of the internet in the mid-1990s.

It originally provided a dial-up service, web portal, email, and instant messaging.

If you weren’t around to experience dial-up internet, it was a time when you literally had to dial-in using a phone line to connect.

It was always an exciting moment.

Those of us old enough to remember dial-up will recall the glorious and unmistakable sound of the phone line connecting…

In 2000, AOL bought the traditional media icon Time Warner for $165 billion.

AOL was on top of the world.

Around this time, AOL had its own branded search engine called NetFind, which was renamed “AOL Search” in 1999.

However, over time, AOL lost its dominance of the internet as new competitors like Google swamped the market.

So AOL turned its attention to acquiring major online media companies.

It acquired TechCrunch in 2010 for $25 million, purchased The Huffington Post for $315 million in 2011, and acquired many more recognizable internet brands.

Then in 2015, AOL was acquired by Verizon Communications for $4.4 billion.

Today, AOL Search lives on, but it’s only a tiny fragment of AOL and Verizon’s business.