Worldwide Search Engine Market Share: 3.39%
Yahoo! Lands fourth place in the list of the world’s largest search engines with a 3.39 percent share of the global market.
Yahoo!’s story is as interesting as it is embarrassing.
The company was founded way back in 1994 by Jerry Yang and David Filo.
They originally named the website, “Jerry and David’s Guide to the World Wide Web,” before quickly renaming it Yahoo!, which stands for “Yet Another Hierarchical Organized Oracle.”
Yahoo! Mail and other web services propelled the company to a valuation of $125 billion in 2000.
But then things went downhill.
Google founders Larry Page and Sergey Brin tried to sell Google to Yahoo! in 1998 for a measly $1,000,000.
Yahoo! turned them down.
Then, despite having a huge head start and far more resources, Yahoo! Mail lost to Gmail, Yahoo! Answers lost to Quora, and Yahoo!’s Flickr lost to Instagram.
Ouch.
Today, Yahoo!’s search engine is actually powered by Microsoft’s Bing search engine. So the results from both search engines are very similar.
Search Engine #5. Yandex
Worldwide Search Engine Market Share: 1.53%
Yandex scores the fifth position on the list of the top 10 search engines with a global market share of 1.53 percent.
It’s the most popular search engine in Russia with 55% of total Russian search traffic, closely followed by Google.
The search engine is also popular in Ukraine, Belarus, Kazakhstan, Uzbekistan, and Turkey.
Yandex provides more than 70 different services, including tools such as Yandex Disk, a cloud-based storage service similar to Google Drive.
The name “Yandex” was adopted in 1993 and stands for “Yet Another iNDEXer.”
One of its key advantages for Russian-language users is its ability to understand Russian inflection in search queries.
In Russian, words can take on more than 20 different endings to indicate their relationship to one another. “While this makes the language precise,” says MIT linguistics professor David Pesetsky, “it makes search extremely difficult.”
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